A Regional Icon, Redesigned for the Era It Deserves
Client
Cook Out
Year
2024
Industry
(Concept Redesign) QSR/Fast Casual
Host Platform
Framer
Cook Out has earned its cult status the hard way: with a menu that moves fast, prices that are genuinely unbeatable, and a loyalty that most restaurant brands spend millions trying to manufacture.
What it lacked was a digital presence that matched the energy of the brand itself. This concept redesign reimagines Cook Out's web experience from the ground up: a cinematic hero built for scroll, a menu hierarchy that finally does justice to the depth of the offering, and a visual language pulled from the brand's own DNA.
No stock photography. No templated layouts. Just a site that finally looks like Cook Out actually feels.
Scope of Work
